client

JORDAN BRAND, INFINITE ARCHIVE

Year

2025

role

MOTION GRAPHICS
AUDIO-VIDEO EDITING
LOGOTYPE

The Air Jordan 17 marks the first collaborative effort between Jordan Brand and Infinite Archive, with the Chicago-based label reflecting on one of Jordan's most forgotten silhouettes.

Honoring Infinite Archive founder Easy Otabor's mission to preserve history for the next generation, this motion graphic combines original video assets from the Air Jordan 17's 2002 promotional package with audio-reactive glitch effects built from the product's original release soundtrack.

The Air Jordan 17 marks the first collaborative effort between Jordan Brand and Infinite Archive, with the Chicago-based label reflecting on one of Jordan's most forgotten silhouettes.

Honoring Infinite Archive founder Easy Otabor's mission to preserve history for the next generation, this motion graphic combines original video assets from the Air Jordan 17's 2002 promotional package with audio-reactive glitch effects built from the product's original release soundtrack.

The Air Jordan 17 marks the first collaborative effort between Jordan Brand and Infinite Archive, with the Chicago-based label reflecting on one of Jordan's most forgotten silhouettes.

Honoring Infinite Archive founder Easy Otabor's mission to preserve history for the next generation, this motion graphic combines original video assets from the Air Jordan 17's 2002 promotional package with audio-reactive glitch effects built from the product's original release soundtrack.