client

SVRN, JORDAN BRAND

Year

2025

role

MOTION GRAPHICS
AUDIO EDITING
vIDEO EDITING
LOGOTYPE

'Flight Club' is a namesake synonymous with Michael Jordan's iconic fan club of the 80s and 90s. In 2026, Jordan Brand revived this legacy with the Air Jordan 4.

Inspired by CD-ROM experiences of the same era, this video editorial takes an immersive approach to replicating a compact disc that's been shared one too many times. Playback glitches repeat, audio struggles to hold its pitch, and the video never quite plays 'perfect.' The viewer is placed in the role of the friend who received the promo last, long after it had passed through the rest of the group.