After 35 years, the Air Jordan 5 ‘Fire Red’ returns to its original specifications, with 1:1 details.  

To celebrate the 35th anniversary of the Air Jordan 5 ‘Fire Red’, this video editorial is a visual reflection on the commercial and cultural success of the sneaker during its original release. The viewer is transported to 1990, the point in time where the Air Jordan 5 continues to saturate the sneaker market through its cultural presence and tv marketing.