For SVRN's David Lynch capsule collection, this 13-second teaser distills three films into a single surrealist collage, giving SVRN's social media audience in Chicago and San Francisco a first glimpse of the storefronts' upcoming event and clothing collection.
Drawing from 'Mulholland Drive,' 'Blue Velvet,' and 'Dune,' the editorial collages each film's most memorable moment into an abstract language that resonates with Lynch's devoted fanbase while pulling in unknowing viewers.
The campaign continued with a photo editorial featuring projection mapping overlaid across the model and clothing, offering a new perspective, figurative and literal, on the relationship between each film's characters and settings.
The campaign concluded with in-store events at both storefronts, projecting all three films against each location's architecture to spotlight their most iconic moments and complex themes in an abstract way that doesn't hold the viewer's hand.
The new approach paid off: the capsule collection sold out at both storefronts, with in-store and online inventory gone in under 24 hours.
For SVRN's David Lynch capsule collection, this 13-second teaser distills three films into a single surrealist collage, giving SVRN's social media audience in Chicago and San Francisco a first glimpse of the storefronts' upcoming event and clothing collection.
Drawing from 'Mulholland Drive,' 'Blue Velvet,' and 'Dune,' the editorial collages each film's most memorable moment into an abstract language that resonates with Lynch's devoted fanbase while pulling in unknowing viewers.
The campaign continued with a photo editorial featuring projection mapping overlaid across the model and clothing, offering a new perspective, figurative and literal, on the relationship between each film's characters and settings.
The campaign concluded with in-store events at both storefronts, projecting all three films against each location's architecture to spotlight their most iconic moments and complex themes in an abstract way that doesn't hold the viewer's hand.
The new approach paid off: the capsule collection sold out at both storefronts, with in-store and online inventory gone in under 24 hours.
For SVRN's David Lynch capsule collection, this 13-second teaser distills three films into a single surrealist collage, giving SVRN's social media audience in Chicago and San Francisco a first glimpse of the storefronts' upcoming event and clothing collection.
Drawing from 'Mulholland Drive,' 'Blue Velvet,' and 'Dune,' the editorial collages each film's most memorable moment into an abstract language that resonates with Lynch's devoted fanbase while pulling in unknowing viewers.
The campaign continued with a photo editorial featuring projection mapping overlaid across the model and clothing, offering a new perspective, figurative and literal, on the relationship between each film's characters and settings.
The campaign concluded with in-store events at both storefronts, projecting all three films against each location's architecture to spotlight their most iconic moments and complex themes in an abstract way that doesn't hold the viewer's hand.
The new approach paid off: the capsule collection sold out at both storefronts, with in-store and online inventory gone in under 24 hours.
